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Nike and Asics compete for India's $10 billion running shoe market

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Global sportswear brands Nike and Asics are vying for a share of India's running-focused footwear market, which is valued at around $10 billion. The competition reflects growing interest in running and fitness among Indian consumers. Both companies are reportedly expanding their presence to capture demand in this segment. The article notes that the race is intensifying as the market continues to grow.

Read the full story at Economic Times

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