Nielsen adds smartwatch data to improve streaming-era viewership measurement

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Nielsen has announced enhancements to its audience measurement process ahead of the fall TV season. Starting August 31st, the company will incorporate data from wearable devices worn by its research panelists at home into its co-viewing metrics. These smartwatch-like gadgets, known as Portable People Meters (PPM), were first deployed nationally by Nielsen in 2016 to strengthen audio and local TV tracking. The move is part of Nielsen's broader effort to more accurately capture viewership habits as audiences increasingly shift to streaming platforms.

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