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IndiaNDTV ·

Homeschooling Gains Ground in Urban India as Parents Reject Rote Learning

A growing number of urban Indian families are turning to homeschooling as an alternative to the conventional school system. Parents cite frustration with rote learning, excessive academic pressure, and the overemphasis on marks as key reasons for the shift. The widespread availability of free online learning resources has made self-directed education more accessible and practical. This trend is expected to accelerate, particularly among educated urban households seeking more flexible and holistic approaches to their children's education.

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IndiaTimes of India ·

How Nike's marketing inspired Steve Jobs to launch Apple's 'Think Different' campaign

In 1997, Steve Jobs addressed Apple employees using Nike as a marketing benchmark, arguing that the sportswear brand succeeded by selling inspiration rather than just footwear. He urged Apple to adopt a similar approach by anchoring its messaging in core values and mission rather than product specifications. This philosophy directly shaped the creation of Apple's iconic 'Think Different' campaign. The campaign went on to celebrate creativity and innovation, marking a pivotal shift in how Apple communicated with the world.

NIA arrests main conspirator in Kerala illegal explosives seizure case · ShortSingh