NHS England to reward adults with discounts for daily 30-minute walking challenge

NHS England is launching a 'marathon a month' walking initiative that offers adults discounts in exchange for completing a daily 30-minute walk. The programme forms part of a broader 10-year national health plan aimed at tackling physical inactivity. Physical inactivity is currently linked to one in six deaths in the UK, highlighting the urgency of the initiative. Health experts have broadly welcomed the scheme but caution that it must be supported by wider preventive health policies. The rewards programme is expected to be funded in the long term through corporate and philanthropic contributions rather than public money.