New York finalizes rules requiring age verification for algorithmic social media feeds

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New York Attorney General Letitia James has released final rules for implementing the SAFE for Kids Act, signed by Governor Kathy Hochul in June 2024. The regulations require social media platforms like Instagram and TikTok to verify users' ages before granting access to algorithmically curated feeds. Under the law, late-night notifications after midnight will also be restricted without age verification. The rules detail how platforms must assess user ages and obtain parental consent for minors to access certain features. The law is set to take effect in the coming period, placing new compliance obligations on major social media companies operating in New York.

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