New Tool Automates NAP Consistency Checks Between Google Business Profiles and Websites

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A developer has built an open-source Apify Actor called Google Maps NAP Consistency Checker to automate auditing of local business listings. The tool compares a business's Google Business Profile details — name, address, and phone number — against information found on its own website, a common pain point in local SEO work. It fetches up to two pages per business, uses regex and string matching rather than AI, and respects robots.txt rules before scraping any content. Businesses without independent websites are skipped at no cost, and the tool supports both US and Japanese phone and postal code formats. A built-in change-tracking feature flags previously mismatched listings as 'FIXED' on subsequent runs, giving SEO professionals a verifiable audit trail for clients.

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