Netflix TV app adds AI Discover tab with theme-based recommendations

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Netflix is introducing an "AI Discover" tab in its TV app to showcase experimental, AI-driven tools for finding shows and movies. The first experiment organizes content into themes such as "Something Light," "Family Movie Night," and "Quick Watches." Selecting a theme brings up suggestions that fit it, and viewers can signal when a suggestion doesn't work for them, which the app will remember. Netflix says the feature runs on a new intelligence layer that responds to user feedback in real time and continues to learn over time.

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