Netflix reveals ~300 titles used generative AI, mostly in post-production

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Netflix disclosed in its second-quarter earnings report that approximately 300 titles on its platform have used generative AI tools. The streaming giant stated it is increasingly adopting these technologies to improve output quality, speed, and cost efficiency. Most AI usage occurred in post-production, with titles such as Glory and The American Experiment among the cited examples. These productions leveraged AI for complex visual tasks including crowd enhancement, historical battle sequences, and worldbuilding shots.

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