Netflix Prioritizes Monetization as Viewing Time Reportedly Declines

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Netflix is placing monetization at the top of its priorities, according to its third-quarter earnings report released on Tuesday. The streaming company also named boosting entertainment value and using new technology as main focus areas. Netflix did not detail exactly how it intends to improve monetization, but said these efforts would support occasional price increases and stronger advertiser demand. The company also outlined plans to expand its original titles, live events, and third-party programming.

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