Netflix Faces Viewer Drop-Off as Binge-Watching Loses Its Edge

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A new report indicates that Netflix is struggling to retain viewers beyond a show's first season. The findings suggest that audience drop-off between seasons has become a notable concern for the streaming giant. More broadly, the binge-watching model that Netflix pioneered may no longer serve as a competitive differentiator in the streaming market. As rivals have adopted similar release strategies, the format that once set Netflix apart appears to have lost much of its appeal and advantage.

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