Netflix, Amazon, Peacock and AMC Battle for Halloween Viewers at TIFF 2025

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Four major streaming platforms — Netflix, Amazon Prime Video, Peacock, and AMC — used the Toronto International Film Festival to preview upcoming horror series set to launch in October. The move highlights how Halloween has become a key competitive battleground in the streaming industry. Among the most anticipated titles is a new adaptation of Stephen King's Carrie, heading to Prime Video, marking at least the fourth screen version of the classic novel. By debuting trailers and previews at TIFF, the streamers signaled that prestige film festivals are now also marketing venues for genre television. The October horror slate has clearly become a strategic priority for platforms vying for subscriber attention.

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