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Neil Patel Cites Need for New SEO to Capture AI Search Citations

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Digital marketer Neil Patel observes AI search engines primarily cite external websites for complex, specific queries. Current marketing content often fails to earn these citations as AI models index content in semantic chunks. A new approach called Generative Engine Optimization (GEO) is proposed to structure information for AI retrieval. This method aims to help brands secure citations in AI-generated summaries from platforms like Google AI Overviews and Perplexity.

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