NDTV Editor Reflects on the Network's Core Identity and Multi-Screen Strategy

NDTV's Koreel Lahiri has shared an opinion piece examining what defines the network's singular identity. The piece acknowledges that modern news consumers engage with content across multiple screens throughout the day. Lahiri focuses on the concept of provenance — the origin and credibility of journalism — as the defining characteristic of NDTV. The article suggests that maintaining a consistent editorial identity across platforms is central to the network's approach. This reflection comes as news organizations worldwide grapple with delivering content across an increasingly fragmented media landscape.