Mumbai eatery clears ₹18L debt after Anushka, comedian boost its popularity
Delhi Se, a Mumbai restaurant specialising in North Indian cuisine, was on the verge of shutting down due to poor sales and mounting debt of ₹18 lakh. A viral endorsement by comedian Abhishek Upmanyu brought the struggling eatery significant attention and a wave of new customers. The restaurant gained further momentum when Anushka Sharma ordered its chole bhature for cricketer Virat Kohli, amplifying public interest. Riding the surge in demand, the restaurant expanded from a single outlet to four locations across the city. Monthly revenue grew dramatically, jumping from ₹1–1.5 lakh to nearly ₹2 crore.
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