MSNBC Aims to Build Fan Community Around Its On-Air Talent

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MSNBC is pursuing a strategy to transform its large TV and online viewership into an engaged fan community. The initiative is being led by network president Rebecca Kutler. As a first step, the network plans to offer viewers interactive access to prominent anchors, including the ability to chat with Rachel Maddow. The move reflects a broader effort by the cable news outlet to deepen audience loyalty beyond traditional viewership. No timeline for the full rollout of the fandom strategy has been specified.

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