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MSNBC Aims to Build Fan Community Around Its On-Air Talent

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MSNBC is pursuing a strategy to transform its large TV and online viewership into an engaged fan community. The initiative is being led by network president Rebecca Kutler. As a first step, the network plans to offer viewers interactive access to prominent anchors, including the ability to chat with Rachel Maddow. The move reflects a broader effort by the cable news outlet to deepen audience loyalty beyond traditional viewership. No timeline for the full rollout of the fandom strategy has been specified.

Read the full story at WIRED

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MSNBC Aims to Build Fan Community Around Its On-Air Talent · ShortSingh