Most Indian State Sports Bodies Fail to Promote CWG Medal Winners on Social Media

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India won 39 medals at the Commonwealth Games, but an investigation reveals that many state sports departments are doing little to promote these achievements. A review of social-media activity found stark disparities across states, with Rajasthan's sports body last posting on Facebook in 2012 and Manipur remaining largely inactive online. Haryana, despite producing several top athletes, also showed limited digital outreach. Tamil Nadu stood out as a positive exception, consistently using social media to highlight grassroots-level athletes. The findings raise questions about how seriously state governments are investing in sports promotion beyond the medal podium.

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