Most ChatGPT referral visits land on homepages, but product pages rank high for stores

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A study of 23,740 ChatGPT visits to 323 small business websites over one month found where these visitors arrive. On average, service business sites saw 42% of ChatGPT visitors land on the homepage, while online stores saw 23% on the homepage and 37% on product pages. The analysis came from a WordPress plugin that logs each ChatGPT visit along with its landing page. The article also explains how site owners can reproduce the findings using GA4 reports, the GA4 Data API, or server logs. It notes that some ChatGPT clicks now arrive without a tag or referrer and are counted as Direct traffic, so the figures are a sample rather than a complete total.

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ProgrammingDEV Community ·

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