Modi Embraces Reels and Casual Online Presence to Connect With Gen Z

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Indian Prime Minister Narendra Modi has adopted a more informal and casual persona on social media, particularly through short-form video reels. The shift marks a notable departure from the strong, authoritative image he has carefully cultivated over many years in public life. The new approach appears aimed at engaging younger Indian audiences who are active on platforms like Instagram and YouTube. While the strategy has drawn attention from Gen Z users, it has also been met with considerable scepticism from some observers. The move raises questions about the motivations behind the rebranding and its potential political implications.

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