Mobile App, PWA or Website? A 10-Point Scorecard for Small Businesses

Choosing between a mobile app, a progressive web app (PWA), or a plain website depends mainly on how often customers use your service and what device features you need, not on what looks most impressive. A PWA is a website that can be installed on a phone's home screen and can send notifications and work partly offline. Native apps make sense when customers engage weekly or more, or when hardware and background features are essential, but they bring store fees, review processes and ongoing admin. The biggest limitation for PWAs is iPhone, where web push notifications only work after users manually add the site to their Home Screen, while Android offers a smoother install experience.
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