MLB bets on grassroots growth to build baseball's future in India

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Major League Baseball is pursuing a long-term strategy to grow the sport in India, focusing on youth participation rather than quickly establishing a professional league. Since 2019, MLB has rolled out its First Pitch programme in schools across Delhi, Mumbai, and Bengaluru to introduce the sport to young students. The organisation has also launched the MLB Cup, a youth tournament aimed at nurturing competitive talent at the grassroots level. Additionally, MLB has produced India-focused documentaries to make baseball more culturally relatable to Indian audiences. The league is looking to tap into cricket's vast existing ecosystem as a foundation for building a new generation of baseball players.

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