Microdrama Trend Gains Momentum in India, Fuelled by Gen Z Viewers
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India is experiencing the beginnings of a microdrama boom, mirroring a trend that previously took hold in China. Microdramas are short-form video series designed for quick, on-the-go consumption, often likened to the 'fast food of entertainment.' The format is finding a particularly receptive audience among younger, Gen Z viewers in the country. The trend reflects a broader shift in content consumption habits toward shorter, faster storytelling formats.
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