Meta Sets Per-Country WhatsApp API Message Pricing for 2026

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Meta bills businesses using the Cloud API per delivered message, with no charge for messages that fail to deliver. The cost depends on the message category, the recipient's country, and, from 1 October 2026, the number of service replies each business phone number sends in a month. Rates are set by country or regional rows in a published rate card, with utility and authentication messages also qualifying for volume-based discounts. Meta only changes rates on quarterly dates, so a budget calculated from list prices serves as a stable upper bound for a full quarter. A developer has published a Python method that estimates monthly bills from an open CSV copy of the rate card.

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