Meta Launches AI Agent Muse as Zuckerberg Chases Next Big Opportunity

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Internal WhatsApp messages revealed in lawsuits show Mark Zuckerberg privately acknowledged child safety concerns in 2021 but admitted it was not his personal priority, as he was more focused on building the metaverse. Weeks after that exchange, Facebook rebranded to Meta, signaling a major strategic pivot. The metaverse bet largely failed, costing billions, while child safety lawsuits and regulatory pressure against social media have since intensified. Meta has now shifted focus again, launching a personal AI agent called Muse in early September, which quickly topped US iOS App Store charts with over 600,000 daily active users. The pattern reflects Zuckerberg's broader leadership style of rapidly moving from one transformative vision to the next, even as questions about the company's accountability on safety and privacy persist.

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