Meta Encourages Staff to Try Hatch AI Agent While Easing Usage Pressure

Meta is promoting its latest AI agent, called Hatch, to employees as part of its ongoing push to advance artificial intelligence internally. The company is encouraging workers to experiment with the tool, which is described as its most sophisticated AI project to date. However, Meta has simultaneously stepped back from applying heavy pressure on employees to meet AI usage targets, a practice previously associated with so-called tokenmaxxing. The shift suggests the company is balancing enthusiasm for AI adoption with a less coercive approach toward its workforce.