Meta and OpenAI bet on cute AI companions to crack dedicated hardware market

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Meta and OpenAI are both developing dedicated AI hardware devices, aiming to succeed where earlier products like the Humane AI Pin largely failed. OpenAI is collaborating with renowned former Apple designer Jony Ive on its upcoming device. Both companies are reportedly taking a similar approach, using approachable, personality-driven software agents to build consumer interest in physical AI hardware. The push comes despite growing public skepticism toward AI and a well-known industry belief that building dedicated hardware is exceptionally difficult.

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