Media Outlets Renew Push Toward Video as Pivot-to-Video 2.0 Gains Momentum

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The media industry is once again investing heavily in video content, echoing a wave from the mid-2010s. Back then, publications spent money on social media video teams, hoping to reach bigger audiences and create new revenue streams. The original push ultimately fell short of its promises, leaving many newsrooms wary. The article examines why outlets are returning to video now and what pressures are driving creators to produce content for internet platforms.

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