Measuring AEO and SEO Performance Through Search Console Comparisons

The author describes a method for judging whether SEO or AEO work actually earns revenue, rather than relying on rank trackers, visibility scores, or third-party authority metrics. The process reads Google Search Console's Performance data, exports comparison data to a spreadsheet, and has an AI tool evaluate it. The piece cites 2026 research finding that 86.4% of AI answers cite only one source, and that external signals explain under 20% of which brands get recommended. It argues total clicks is the most important Search Console metric, with impressions, CTR, and average position serving as supporting context. Average position can mislead, since removing low-value pages can lower it while clicks rise.
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