McDonald's pilots third-party ads on drive-thru digital menu boards

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McDonald's has launched a limited pilot program displaying advertisements from other brands on digital menu boards at select company-owned drive-thru locations. The ads appear after a customer places their order, visible while they wait for their meal. A McDonald's spokesperson described the test as an effort to explore post-purchase content that customers may find helpful or relevant. The initiative reflects a broader trend of fast-food chains monetizing their digital screens through advertising revenue. McDonald's has not yet disclosed how many locations are involved or which brands are participating in the trial.

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