McDonald's AI Tool Quietly Shapes Menu Prices at Franchise Stores

McDonald's has been deploying artificial intelligence tools to influence menu pricing across its franchise locations. While the company officially states that franchisees have the freedom to set their own prices, a Reuters report tells a different story. Five franchise owners told Reuters they felt pressured by McDonald's to adopt the AI-driven pricing tools. The development raises questions about the degree of autonomy franchisees actually hold over their own business decisions.
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