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Matomo Tops Unprompted AI Mentions Across 30 Analytics Brands in 2026 Study

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A study conducted on September 12, 2026, queried four AI engines — ChatGPT, Perplexity, Claude, and Gemini — with buyer-style questions about 30 analytics and data software brands, generating 360 total answers. Matomo stood out as the only brand volunteered without being directly asked about, appearing unprompted in responses related to 11 of the 30 brands tested. The four engines showed notable disagreement in brand visibility, with Gemini naming brands in 54.4% of its answers compared to Perplexity's 36.7%, a gap of nearly 18 percentage points. Fifteen brands were recognized by all four engines, while one brand, Fathom, went unmentioned by any of them. Notably, over half of all brand mentions (51.8%) were as alternatives rather than first recommendations, suggesting high visibility does not always translate to top-choice status.

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