MarkoMetrics Built a Python Script to Auto-Audit Google Business Profiles Across Markets
SEO agency MarkoMetrics developed a lightweight Python-based audit tool to automatically detect data inconsistencies in Google Business Profiles (GBP) for B2B SaaS clients operating across the UK and Southeast Asian markets including Singapore, Malaysia, Indonesia, and the Philippines. The script uses the Google Business Profile API to pull live listing data and compare it against a canonical source of truth, typically exported from a CRM. It flags issues such as category mismatches, invalid or missing phone numbers, unverified location statuses, and absent business hours. The tool was built to replace manual weekly checks, which the team found unscalable across multiple regional profiles. MarkoMetrics has shared the full script and setup instructions publicly so other teams can adapt it for their own multi-location SEO workflows.
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