Mall Developers Eye Tier 2 Cities as Retail Growth Market Ahead of Diwali

Shopping mall developers are increasingly directing investment toward Tier 2 cities, according to the source article. The appeal lies in rising consumer spending power and strong aspirations among residents in these markets. These cities also present an opportunity to expand organised retail beyond the major metros. The trend is being observed ahead of the Diwali festive season, a key period for retail sales.
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