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Malaysian Agency Hand-Wrote 154 Local SEO Pages and Tracked What Worked

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Penang-based web design agency Seed Light, founded by Gregory Yeoh, manually wrote 154 local landing pages across 19 services and 8 Malaysian cities instead of using templated programmatic SEO. The approach was driven by Google's March 2024 scaled-content policies, which increasingly penalise pages that are near-identical except for swapped city names. Each page was tailored to genuine local market realities — for example, Johor Bahru pages addressed cross-border Singapore customers, while Kuala Lumpur pages focused on committee-based procurement. Even the hand-written pages initially contained 79 duplicate strings, highlighting that human writers can inadvertently template their own work at scale. The agency concluded that honest local detail, structured answer passages, and clean internal linking consistently outperformed volume-based content strategies.

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