Lucknow-Delhi Tejas Express rebranded as Sprite Tejas in first-of-its-kind deal
The Lucknow-Delhi Tejas Express will officially be renamed Sprite Tejas Express starting August 20. Coca-Cola's Sprite brand has secured naming and coach branding rights for the train. The deal is aimed at generating non-fare revenue for the Indian Railway Catering and Tourism Corporation (IRCTC). Other companies can still apply for branding rights on the remaining coaches on a first-come, first-served basis. The move is part of a broader railway initiative to explore private sector participation and alternative revenue streams.
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