LocalBusiness Schema for Home Service Sites: Implementation Guide

A developer guide explains that many contractor websites lack structured data or use a generic sitewide Organization block that fails to describe the business. For local search, it recommends LocalBusiness or a subtype such as HVACBusiness, with sample JSON-LD covering name, phone, hours, service areas, and address. Service-area businesses without storefronts should omit the street address and rely on areaServed, and all fields should match the Google Business Profile exactly. The article advises one sitewide LocalBusiness block plus Service schema on service pages, and warns against self-serving review markup. It also recommends testing with Google's Rich Results Test and Schema.org's validator, and rechecking after theme updates because WordPress changes can silently remove injected markup.