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Local SEO lead workflow chains Maps scraping, gap scoring and site auditing

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The article outlines a three-step process for finding local service businesses, such as plumbers in one city, and narrowing them to a short list worth contacting. A Google Maps scraper first collects businesses for a single trade in one area, then a gap scorer ranks each by website and review weaknesses and assigns hot, warm or cold tiers. The author recommends reviewing the top prospects and re-checking the shortlist with a site auditor just before outreach. The piece notes the author's agency publishes two of the tools and that the scraper is third-party, and it gives per-lead costs around $0.008. It also advises keeping outreach small, specific and compliant, and avoiding guessed email addresses.

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