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Launch Posts Should Lead With Evidence, Not Announcements

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The article argues that developer-facing launch posts often fail because they announce features without giving readers the information needed to evaluate them. It notes that common omissions include the reader's real problem, the default alternative, setup details, constraints, failure modes, and migration risks. The author recommends proof such as working examples, benchmarks, comparisons, and migration guides, and frames each launch around a concrete question the reader is trying to answer. Suggested formats are tailored to the situation, including tutorials, decision guides, skeptic-focused breakdowns, migration paths, and technical deep dives. The piece also suggests measuring success by reader behavior, such as docs visits, quickstart completions, and repository clones, rather than by praise.

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