Kraken Parent Payward Aims to Build Broad Financial Infrastructure Beyond Crypto

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Payward, the parent company of cryptocurrency exchange Kraken, is pursuing an ambitious expansion beyond its core trading business. Co-CEO Arjun Sethi outlined plans to unify trading, payments, asset management, and institutional services on a single shared platform. The company is positioning itself as a comprehensive financial infrastructure provider rather than a standalone crypto exchange. This strategic shift represents a multi-billion-dollar bet on Payward's ability to compete across a wider range of financial services.

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