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Kerala HC Permits Centre to Drop Auto Landing Page Views From TV Ratings

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The Kerala High Court has allowed the Central government to implement a new policy changing how official TV ratings are calculated. Under this updated framework, automatic views generated when a channel's landing page loads will no longer be counted in TRP measurements. The Centre argued that only content actively and intentionally chosen by viewers should contribute to Television Rating Points. The decision marks a significant shift in how audience viewership data is assessed for Indian television channels.

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Kerala HC Permits Centre to Drop Auto Landing Page Views From TV Ratings · ShortSingh