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Kelce brothers' Garage Beer sales jump 252% as it eyes wider market share

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Garage Beer, co-founded by Jason and Travis Kelce, has become a fast-growing name in the US beer market. Its sales rose 252% in 2023, a period that preceded the brothers' 2024 investment in the brand. The beer contains 95 calories per serving and is distributed in all 50 states, aiming at mainstream light beer drinkers. The company projects it will reach 300,000 barrels in volume. Still, it faces stiff competition from established players such as Michelob Ultra as it works toward sustained long-term growth.

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