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Kalyan Silks ordered to pay Rs 31,500 over misleading Onam advertisement

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A consumer commission has ruled against Kerala-based retailer Kalyan Silks over a misleading Onam promotional advertisement. The ad implied immediate shopping benefits to customers, but these were actually conditional and subject to delays. The commission determined that the prominent claims overshadowed critical fine-print conditions, making the advertisement deceptive. It ordered the retailer to pay Rs 1,500 as the advertised benefit, Rs 25,000 as compensation, and Rs 5,000 towards litigation costs. Kalyan Silks has also been directed to issue durable invoices and ensure greater transparency in future promotional campaigns.

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