Journalist Builds AI Pitch Tool Inspired by Fruit Fly Brain Connectome

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A WIRED journalist created an experimental website called PitchFly using an open-source map of a fruit fly's brain. The project involved vibe coding — a casual, AI-assisted approach to software development — to build the tool. PitchFly was designed to generate story idea suggestions for editorial pitching. The resulting headline ideas produced by the tool were described as unconventional and highly imaginative.

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