John Ternus leads Apple into AI era with iPhone Duo debut as new CEO

John Ternus made his first major product launch as Apple's CEO at the company's annual iPhone event, having taken over from Tim Cook less than two weeks earlier. The event marked the debut of the iPhone Duo, Apple's first foldable smartphone, a milestone Apple insiders say was deliberately timed to coincide with the leadership transition. Bloomberg's chief Apple correspondent Mark Gurman, who reported virtually every detail of the event in advance, discussed the significance of the moment in a recent interview. Gurman noted that Apple's hardware events are carefully crafted narratives, and this year's story reflects broader shifts in leadership and company culture under Cook's final year. The changes signal Ternus's ambition to steer Apple from what observers are calling the iPhone era into a new phase defined by artificial intelligence.