Job Postings Are a Free, Untapped B2B Intent Signal, Says Developer

A developer writing on DEV Community argues that job postings are among the most overlooked intent signals in B2B sales and marketing, as they reveal where companies plan to spend money before a purchase decision is made. Unlike paid intent data, job listings are publicly available through structured API endpoints offered by major applicant tracking systems such as Greenhouse, Lever, and Ashby, requiring no scraping or authentication. The author outlines a practical pipeline that detects a target company's ATS, fetches job listings as JSON, and tracks only newly posted roles by diffing against previously stored job IDs. Filtered alerts can then be pushed to tools like Slack, Zapier, or n8n, giving sales teams, recruiters, job seekers, and analysts timely signals about competitor growth and budget activity. The author also disclosed building an Apify Actor called Job Postings Monitor that automates the entire workflow using just a company name as input.