Jewellery Brand Pulls Raksha Bandhan Ad Featuring Kriti Sanon After Outfit Backlash

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A jewellery brand has withdrawn its Raksha Bandhan advertisement featuring actress Kriti Sanon following public criticism over her outfit in the campaign. The controversy centred on what viewers deemed an inappropriate choice of clothing for the traditional festival. Sanon defended her attire, emphasising that the spirit and emotional meaning of Raksha Bandhan matter more than what one wears. The brand issued a formal apology to those who felt offended, while reaffirming its respect for Indian culture and festive traditions.

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