Japan's Extreme Heat Drives Demand for Wearable Personal Cooling Devices

Japan is experiencing intense summer heat, prompting residents to seek innovative ways to stay cool. A new category of personal cooling products, nicknamed 'human fridges,' has emerged in the Japanese market. BBC Tokyo correspondent Kurumi Mori tested one of these devices firsthand to assess their effectiveness. The trend reflects growing consumer demand for heat relief solutions as temperatures in Japan reach extreme levels.
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