iRobot enters manual floor cleaner market with $399 Roomba Electro Plus

iRobot has launched its first non-robotic floor cleaner, the Roomba Electro Plus, priced at $399. The device is a 5-in-1 hard-floor cleaner that combines vacuuming, mopping, and disinfecting but requires manual operation. It competes with similar wet-dry floor cleaners already offered by brands like Dreame and Roborock. Alongside the Electro Plus, iRobot also unveiled five new Roomba robot vacuum models featuring higher suction power, smaller designs, and lower price points. The updated robot vacuums largely replace the lineup that was introduced in 2025.