IRDAI launches comic book series to boost life insurance awareness in India

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India's insurance regulator IRDAI has introduced a comic book series aimed at making life insurance concepts easier to understand for ordinary consumers. The initiative was unveiled by IRDAI chairman Ajay Seth as part of the regulator's broader 'Insurance for All' vision. The comic books use storytelling featuring a young financial advisor to illustrate key insurance decisions and their long-term consequences. The campaign seeks to promote informed financial planning among the general public. The move comes against the backdrop of a significant life insurance protection gap that persists across the country.

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