IPL Must Find New Growth Beyond Broadcast Rights, Says Oliver Wyman's Tony Simpson

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Tony Simpson of consulting firm Oliver Wyman argues that growth in broadcast-rights revenue for the IPL is beginning to slow. He says the league needs new ways to expand its commercial appeal. The interview also covers cricket's global ambitions and the difficulty of attracting international streaming platforms. Simpson additionally points to opportunities outside media rights and outlines what India would need to build a more sustainable, multi-sport economy.

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