Instagram Updates Its Wordmark for the First Time in a Decade

Instagram has revealed a redesigned wordmark, replacing the cursive typeface it has used for the past ten years. The new design blends elements of cursive and print lettering in what the company describes as a cleaner, more modern look. Instagram head Adam Mosseri announced the change on his personal account, noting that a refresh was overdue. He added that the updated wordmark retains references to the original while emphasizing simplicity and craft. The rollout and further details are still emerging.
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